Marketing and Advertising Tips
accounting tips

Seven Keys To Get Out Of A Rut


3 Crucial Elements For Jumping Sales Numbers


5 Powerful Rules for Writing Advertising That Sells!


7 No Cost Tips to Market Your Business


7 Tips for Product Enhancement to Increase your Sales


11 Rules for Selling to a Skeptic


A Simple Guide for Developing a Marketing Plan


Build a Profitable Subscriber List


Cold Calling Really Sucks


Connecting With Customers


Convert Leads Into Customers, And Customers Into Super-customers!


Double Your Business Results Using The Penny Model


How to Create Your Own Information Product Even If You Are a Hopeless Writer!


How to Find Those Niche Markets Your Business Can't Afford to Overlook


How To Get All The Traffic You Can Use?


How to Get Free Advertising for your Business


How to give your customers a choice between you and the competition and have them choose you.


How To Increase The Chances A Prospect Contacts You By 50%


How To Make The Most of Public Domain and Private Label Content?


How To Market Without A Website


How to offer 30 day terms the right way.


How to use Three Step Direct Response Marketing


Image and Branding Advertising¡KGet over it or Go BROKE!


In Sales The Customer Is King And Don't Ever Forget It


Learning Superior Customer Service Skills


Learning Superior Customer Service Skills


Point Of Sale Systems: How to Choose a Dealer to Buy From


Position Position Position - The secret to success online.


Sales and marketing terminology


Sales Leads - How to Generate Quality Sales Leads Through Public Speaking


You Never Have a Second Chance to Make a First Impression: Position Your Company Wisely


Shut Up and Sell!


Smart Advertising That Will Skyrocket Your Business Profits


The 7 myths of marketing a service business


The 12 Reasons Why Most Ads Fall Flat On Their Face, Costing You A Fortune Instead of Making You The Money You Deserve!


The Art of UpSelling: Three Tips to Generate More Sales Effortlessly and 3 Ways People Blow It


The Goldmine known as Private Label Rights!


The Key To Increasing Your Customer Base: Accept Credit Cards


The Power of Small Business Branding Through Private Labeling


The REAL TRUTH on How to Price Your eBook


The Ultimate Sales Tip - Give Up the Need to Sell


The Word Perfect And Emotionally Charged Singing Sales Letter is Born


Think Positive - Care for your Customers


Tips For Hot List-Building


Top 10 Marketing Tools


Using Buttons and Badges to Increase Customer Service and Business at a Restaurant


Want to earn more Profits


Why cutting your prices is like cutting your own throat



LATEST NEWS
Sponsored Links

Sales and marketing terminology

by: Dave Ashton

Sponsored Links

Terminology / Acronyms
ABC figures: This is the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers.

Account Managers:

These are sales people who have great skills in getting repeat orders and maximising revenue returns from existing accounts. It is very rare that a good “Account Manager” will be good at winning new clients.

Blue Bird:

This is an unexpected sales opportunity that has a high chance of turning into profitable business.

BRAD:

This book lists every UK publication including magazines, newspapers, vertical publications etc. It also contains key information i.e. “ABC figures”, advertising deadlines etc and is one of the most useful tools available if you are looking to place advertising or embark on DIY PR.

Comfort Factor Statements:

Also known as credibility statements they show that you can deliver exactly what you say you can. They must not be emotive i.e. include words like “the best”, “fantastic”, “amazing”, “superior” or contain anything that cannot be proven i.e. “high level of customer satisfaction”, “unparalleled support”, unless supported by facts.

Commission Plans:

This is how a salesperson is paid for their efforts. It is strongly advised that you include a minimum contribution and ensure that if you plotted a graph of gross margin and percentage of target it would create an incremental curve.

CRM:

“Customer Relationship Management” This is software that organises all your sales contacts, schedules activities and is used in targeted marketing campaigns. This is vital to all sales operations and there are many packages to choose from costing anything from £80.00 per user upwards i.e. ACT! Goldmine etc. Previously known as TCM.

Double Bubble:

Sales slang for two people being paid out the full amount of commission on a specific deal / incentive or the same person being awarded double the amount of commission.

Elevator Pitch:

This term comes from the theory that if you are in a lift on the 10 th floor of a building you should be able to explain what you do before it gets to the ground floor i.e. about 10 seconds. This is often the opening statement of any form of communication and is predominantly used in lead generation and marketing activities.

Farmers:

These are sales people who have great skills in getting repeat orders and maximising revenue streams from existing accounts. It is very rare that a good “Farmer” will be good at winning new clients.

Gross Margin:

The difference between your buy price and your sell price.

Hunters:

These are sales people who are very good at winning new accounts and getting the first order but tend to lose interest when they know that the new customer will continue to buy, this often makes them very bad farmers. Also known as New Business Sales Exec’s.

Kick Back:

This is when a company gets an extra soft margin when they buy sufficient numbers / value of a product. i.e. if you buy 10 cars we will give you / or the company free servicing.

Minimum Contribution:

This is the account value that all sales staff are required to reach, in gross margin terms, before any commission. This is put in place to ensure that commission is not paid before staff have covered their basic salary plus all other costs i.e. NI, travel, phone, expenses etc.

New Business Sales Exec’s:

These are sales people who are very good at winning new accounts and getting the first order but tend to lose interest when they know that the new customer will continue to buy, this often makes them very bad farmers. Also known as “Hunters”.

OTE:

“On Target Earnings” This is how much the sales person will earn if they hit their sales target. Please note that when the person has achieved 50% of target they should not earn more than 30% of their OTE. By using this method it creates a further incentive for the salesperson to hit the their sales target.

Over Ride:

This is the term used when a sales person over achieves his target and hence is given a large bonus. Remember the bigger the “over rider”, the bigger the incentive and hence this increases the motivation to over achieve the gross margin sales target.

PPC:

“Pay Per Click” This is a much-targeted method of advertising and enables sponsored links to be placed at the top of search engine results when your particular key words or phrases are encountered. For each sponsored link placed you are charged from as little as 10 pence upwards.

Prospect: A company / person that you know will require your services and they are looking to purchase. Particularly if you have been asked to bid for the work

RTR:

“Ready to Run” This is the term used mainly by advertising agencies or company’s for an advert which is ready to be placed. It is then common practice to place the advert on the deadline in order to get the lowest possible price.

Sales Forecast:

The system that sales people and managers use to look at how much business is likely to be won each month, unfortunately these are often misleading due to sales processes that minimise inaccuracies not being implemented.

Sand Bagging:

This is a tactic used by sales people who hold back orders so that as many as possible fall in the same month or quarter and hence they over achieve the target to win a large Over Rider. This is not only expensive because extra commission is paid but can also have very negative effects on cash flow. By having a properly implemented Sales Forecast it is very easy to establish if this is occurring.

SEO:

“Search Engine Optimisation” This is the method of making sure that your website gets lots of traffic and enables your company to be listed higher in the search engines for specific key words and phrases i.e. car hire Newcastle, buy discount fishing rods, mortgage advice etc. The downside of this methodology is that it takes several months for your website to get a good position on the major search engines i.e. Google, Yahoo etc.

Soft Margin:

This is most commonly found in the reseller market and generally provided by the manufacturer in form of marketing assistance i.e. for every £10,000 of product x sold we will provide you with y amount of money that must be spent on promoting our product / service.

Suspect:

A company / person that you know will require your services but nothing else is known.

TCM:

“Time Contact Management” This is software that organises all your sales contacts, schedules activities and is used in targeted marketing campaigns. This is vital to all sales operations and there are many packages to choose from costing anything from £80.00 per user upwards i.e. ACT, Goldmine etc. Now known as CRM.

TMUP:

“Target Market User Profile” this is the type of company / person that would be a prime target for your business i.e. single male 30 – 40 and divorced or SME services based companies with staff of between 3-10 people based within 5 miles of central London etc. Finding and Targeting your prime TMUP will reduce the cost of sales and increase marketing and new business efficiency’s.

Tyre Kicker:

This is a company / person who pretends to be interested in your product / service. This term comes from the motor trade when customers would kick the tyres to fain interest when they had no intention of buying a car and were just browsing / looking for a test drive. Sales people who are not performing and wish to give the impression that their sales pipeline is strong often put this type of prospect on their sales forecast.

USP’s:

Unique Selling Points i.e. what makes your company different from its competitors. This is used predominantly in lead generation and marketing activities and therefore is a MUST HAVE for any sales strategy to work.

About the author:
Dave Ashton is a sales development consultant working for BIZAL Ltd and helps clients increase sales for companies throughout the UK. for further details on sales development please visit www.bizal.com


Circulated by Article Emporium



Home     Links     Sitemap      Contact us
©Copyrighted by Offshoresecretaries.com. info All Rights Reserved 2007

Nothing found for Ads Php

Offshore Assistants

under Offshore Assistants

We are a team of virtual assistants with over 10 years of real-world, practical experience and a growing list of very satisfied clientele. We have a comprehensive and rich professional experience in both the public and private sector, serving in different types of organizations such as law enforcement, legal departments, the judiciary, non-profit organizations, educational institutions, and multinational corporations. Our status as a team signifies that we have a wide range of available skills and backgrounds. Whatever your business or company needs, we will deliver.

Our core values have always been complete customer satisfaction, job efficiency, painstaking attention to detail, and prompt performance. We stand by our belief that our clients deserve the best we have to offer, and we commit to excellence and quality in terms of skills and services rendered. We believe that your business is your labor of love, and we treat your business as it were our own. Constantly driven to excel by these beliefs, we strive to provide the best value for your money.

We also expect our clientele to be equally dedicated to their business. We find that we work best with clients who are dynamic, energetic, expressive, and creative. We’ve come to realize that the best clients are those with excellent business sense: they know that placing too much emphasis on the performance of mundane tasks will seriously detract from the more pressing issues of actually running the business. Hence, they recognize the value of hiring virtual assistants to streamline company operations and relieve them of minor responsibilities, thus giving them complete freedom to run the business.

If you would like to avail of our services, we would be happy to provide you with a complimentary consultation meeting or call, completely free of charge or obligation. Please look to our Contact Us page to find our complete contact information.

: more...

What we can do for you

under What we can do for you

We specialize in virtual assistant services for taking care of your administrative, secretarial, clerical, and legal tasks. These tasks are, without a doubt, vital and necessary for your business, and we present a way for you to efficiently manage them and, simultaneously, manage the more critical aspects of your business’ or company’s operations. We can also work with you to identify what your special or specialized needs are.

General Office Support Services
Word processing
Business correspondence writing
Data entry
Desktop publishing and design:  flyers, brochures,  newsletters,  and other printed material
Document proofreading and      editing
Spreadsheets, graphs,  and charts
Marketing assistance, including telemarketing
Multimedia presentations and slideshows
Database management and  maintenance
Research
Bookkeeping and accounting payroll and billing

Specialized Business Support Services
Business start-up assistance
Corporate identity packages
Screening, interviewing,  and hiring of new employees
Insurance quotes
Marketing assistance and support
Feasibility studies and marketing research

Legal Support Services
legal transcriptions
drafting pleadings, briefs, and other legal documents and correspondence
investigative reports
legal research
proofreading and editing of legal documents
client interviews
witness interviews
private investigation

Our expertise is based on years of top-level administrative experience and training. We carefully evaluate and subject our virtual assistants to a rigorous screening process. When you avail of our virtual assistants’ services, you can expect the services of a fully-qualified expert. You don’t have to go through the tedious process of hiring and screening new employees.If your company’s or business’ workload and/or budget doesn’t allow for full-time permanent administrative staff, or if your workload periodically piles up and cases a backlog in your operations, you need our virtual assistants.

: more...

Availing of Our Services

under Availing of Our Services

As an entrepreneur or small- or medium-scale business owner, you realize the value of your time. Running a business is a dynamic activity: it is imperative to be on top of the situation 24/7/365. Unfortunately, the little details of running a business tend to eat up your precious little time and detract from the more important concerns of running the business.

As a manager of a medium- to large-scale corporation, you are probably familiar with the periodic build-up in the overall company workload: peak seasons bring in torrents of drowning paperwork that, if not properly managed, will take up a lot of your time and energy, both of which are better off spent on actually managing the company. The fact that this phenomenon is seasonal in nature makes it infeasible to hire full-time permanent employees, and hiring part-time employees will further take up a lot of time and resources.

Before we begin a job with your business or company, we will schedule a free consultation meeting or call with you. This is a cursory call and we discuss our services in even greater detail. We aim to establish a degree of rapport with you, our prospective customer, and we mean to show you that we are serious about doing business with you. During this first discussion, we will try to identify your business’ or company’s specific needs; the needs of businesses are unique and they have to be carefully addressed for our virtual assistant services to be fully effective.

After we have identified your company’s needs with you, we will draft a formal detailed job specification along with highly specific recommendations for your company. We submit this specification to you for your approval and revisions. If our proposed specification is to your satisfaction, we can then begin to work with you and your company or business. Otherwise, we will revise the specification until it meets your demands, thereupon we begin our work with you.

Our complete contact details can be found on our Contact Us page on this website. We look forward to a productive working relationship with you and your company or business.

: more...

Pros and Cons of Having an Offshore Bank Account

under Recent Articles

Offshore banking has been infamously associated with corrupt executives, drug dealers or other unlawful people avoiding taxation and keeping discreet accounts to hide their criminal deeds. However, this is not generally true. In fact, 80 – 90% of offshore bank accounts are used to protect businesses from lawsuits, scams or other threats.

An offshore bank is typically located in a place with low or no tax jurisdiction. People mostly open an offshore bank account for this reason, for it has legal and financial benefits. However, while there are advantages in offshore banking, there are disadvantages as well.

Pros:

1. Offshore banks can provide stable jurisdictions and regulated banking systems. This is beneficial for people living in politically troubled areas where their assets may freeze, or worse, disappear.

2. There’s not much government interference in offshore banks, so sometimes they offer higher interest rates and lower cost bases than in home countries.

3. Offshore banks sometimes offer services that domestic banks may not be able to provide. Examples of these services are anonymous bank accounts, investment opportunities that cannot be offered anywhere else, and lower of higher rate loans.

4. Offshore banking can provide developing countries opportunities to prosper because offshore finance is an industry that could make remote islands be engaged in source investment, thus creating economical growth.

5. Offshore banks mostly pay interest without having to deduct tax.

Cons:

1. Offshore finance, although a legitimate financial establishment, has been linked with unlawful acts like terrorism, underground economy and money laundering. Along with the events that followed the September 11 attacks, offshore banks were accused of helping terrorist groups and organized crime groups.

2. Offshore bank accounts are mostly available to those who have higher incomes, as the cost of establishing an account is quite high. This leaves the tax burden to the middle-income group in developed countries.

3. Offshore banking has been referred to as the solution to all the financial and legal asset protection issues. However, this is not always the case.

: more...

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!